Time constant and people change of opinion is function of the topic or issue. Some issues people can change their minds relatively quickly, others may take long or longer time.
An example the notion that Hillary Clinton is not trust worthy whether, this is unfair or not has longer time constant to erase or dampen such notion.
For Trump being insulting person or unfriendly to blacks and Latinos have a long time constant.
So, depending on the time constant for different issues the effort to tackle them will be proportionally harder and consequently more efforts should be under taken or applied.
Time constant for different political and social issues can be found by polling the voters and over the general polulation.
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